Know the bottle
before you order.
Scan any restaurant wine list and see what is overpriced, fairly priced, and actually worth drinking.
2011
López de Heredia
Viña Tondonia Blanco
Rioja Reserva · Spain
One of the great oxidative whites of Spain. Beautiful wine — with a directional AI retail estimate around $40.
Import from photo library
Free. No account required.
WHY MARKUP
A clearer price signal
Each menu price is compared with an AI retail estimate and labeled with its confidence, so uncertain matches stay ungraded.
Spot the value
The best wine on a list is rarely the one the sommelier pushes. Markup shows you which bottles are actually worth ordering — and which ones aren't.
No account. No app.
Open markup.wine at the table. Scan. Done. No sign-up, no download, no nonsense.
SEE IT IN ACTION
Illustrative sample. Actual results show estimate confidence and leave uncertain wines ungraded.
2019
Opus One Cabernet Sauvignon
Napa Valley
$320
2021
Caymus Cabernet Sauvignon
Napa Valley
$185
2022
Meiomi Pinot Noir
California
$68
2018
Domaine Weinbach Riesling
Alsace, France
$145
2020
William Fèvre Chablis 1er Cru
Burgundy, France
$95
2019
Opus One Cabernet Sauvignon
Napa Valley
2021
Caymus Cabernet Sauvignon
Napa Valley
2022
Meiomi Pinot Noir
California
2018
Domaine Weinbach Riesling
Alsace, France
2020
William Fèvre Chablis 1er Cru
Burgundy, France
HOW IT WORKS
Open markup.wine at the table
Any phone, any browser. No app to download.
Scan the wine list
Point your camera at the list or paste the restaurant's URL. Done in seconds.
See each wine assessed
Menu price against an AI retail estimate, with confidence and assumptions shown.
Order with confidence
Best values, fair pours, bottles to avoid. You'll know before the sommelier comes back.
MARKUP
Know what it's worth.
AI retail estimates are directional, not live retailer quotes. Prices vary by market, retailer, vintage, bottle size, and availability.