Know the bottle
before you order.
Scan any restaurant wine list and see what is overpriced, fairly priced, and actually worth drinking.
2011
López de Heredia
Viña Tondonia Blanco
Rioja Reserva · Spain
One of the great oxidative whites of Spain. Beautiful wine — but it retails for $40 at most wine shops.
Import from photo library
Free. No account required.
WHY MARKUP
The real price
Every bottle on the list compared against what it sells for at retail. You'll know in seconds whether you're paying fair or getting fleeced.
Spot the value
The best wine on a list is rarely the one the sommelier pushes. Markup shows you which bottles are actually worth ordering — and which ones aren't.
No account. No app.
Open markup.wine at the table. Scan. Done. No sign-up, no download, no nonsense.
SEE IT IN ACTION
2019
Opus One Cabernet Sauvignon
Napa Valley
$320
2021
Caymus Cabernet Sauvignon
Napa Valley
$185
2022
Meiomi Pinot Noir
California
$68
2018
Domaine Weinbach Riesling
Alsace, France
$145
2020
William Fèvre Chablis 1er Cru
Burgundy, France
$95
2019
Opus One Cabernet Sauvignon
Napa Valley
2021
Caymus Cabernet Sauvignon
Napa Valley
2022
Meiomi Pinot Noir
California
2018
Domaine Weinbach Riesling
Alsace, France
2020
William Fèvre Chablis 1er Cru
Burgundy, France
HOW IT WORKS
Open markup.wine at the table
Any phone, any browser. No app to download.
Scan the wine list
Point your camera at the list or paste the restaurant's URL. Done in seconds.
See every bottle priced
Restaurant price against what the same bottle sells for at retail. Every wine on the list.
Order with confidence
Best values, fair pours, bottles to avoid. You'll know before the sommelier comes back.
MARKUP
Know what it's worth.
Retail estimates are approximations. Prices vary by market, retailer, and vintage.